When it comes to marketing, few sectors are more savvy and demanding than the fashion industry. The same is true of its customers. If you wish to market a clothing brand online, you need to be aware that you are targeting an audience that is image-conscious, has a strong brand and product knowledge (as well …
Today’s businesses want to spend money wisely and make every expense count, which is why it can be tempting to use your own photography equipment to create images for your online clothing store. In this article, we’ll explore what professional product photography is all about, the benefits of professional clothing photography, and see if it’s …
Our eyes feed the hungriest of our six senses, which is why images are the most powerful and impactful forms of communication. It’s the reason why simple icons and not words were used in the very first complex languages. Even today, we still use them to increase the impact of text, data, and instructions whether …
Retail e-commerce is big business in the UK, with 41.1 million apparel e-commerce users in the country and online sales set to account for more than US$39.9 billion by 2025. With so much competition out there, online retailers need to ensure that their products and clothing are showcased in fashion photographs the right way, making sure you catch the …
How to Start Your Own Clothing Line Creating your own clothing line is an exciting creative process of bringing your unique vision into people’s lives and wardrobes – but getting there can be overwhelming. That’s why we’ve created this useful 10-step guide on how to start a clothing line in the UK to help you …
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