Marca Studio

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Leading retailers warn of the impact of the online sales tax

For those working in the e-commerce fashion photography industry, it is never great to hear leading retailers talk negatively about potential tax legislation being implemented by the government.Recently, a combination of industry bodies and retailers have come together to try and persuade Rishi Sunak, the Chancellor to reject a potential new sales tax aimed at …

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Ikea and H&M announce mentor programme for designers

A fantastic story to share today from two of the leading fashion, design and furniture companies, H&M and Ikea parent company Ingka Group. They have begun a pilot scheme called Atelier100, focusing on designers and creatives based in London. For anyone working in a fashion photography studio or clothing photography in London and the wider …

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Sustainability is not a top priority for UK shoppers

There is a growing importance for sustainability in all aspects of our lives. With an EU drive for sustainability in clothing and an awareness of the need for change when it comes to fossil fuels, a recent report ended in some surprising results! More and more consumers are shopping with sustainability in mind, however, more …

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The fashion cycle is getting shorter

The idea of fashion following a cycle has been around for decades, whether that is mods in the sixties to low-rise jeans in the 2000s. This idea of fashion being cyclical can be broken down into five key stages: introduction, increase, peak, decline and obsolescence. Whilst the timeline for trends to re-emerge is disputed, one …

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