A pair of trainers on an adult model has one job: show the shoe. The same trainers on a seven-year-old carry something heavier. They have to look like freedom, like play, like the childhood a parent wants to give their own child. That shift, not the height of the model, is the real reason kidswear …
Flat lay photography has quietly become one of the most recognisable formats in fashion ecommerce. Scroll any brand’s product page or Instagram grid and you will find garments photographed from directly above, arranged with a precision that looks effortless and almost never is. What is easy to forget is how far the format has travelled. …
A shopper lands on your product page. They cannot feel the weight of the fabric, cannot slip the jacket on, and cannot check whether the collar sits flat or gapes open at the throat. All they have is a photograph. Whether that photograph does its job in the two or three seconds before the shopper …
A jumper laid flat tells you most of what you need to know from one shot. A shoe does not work the same way. Sole, upper, heel and profile all carry information a shopper needs before they commit to buying, and a single top-down frame rarely covers it. Footwear is one of the more demanding …
AI image tools are everywhere right now, and it’s no surprise that fashion brands are asking the question: can we just generate our product photography instead of booking a studio shoot? It’s a fair question. AI tools are fast, they’re cheap, and the marketing around them promises studio-quality results in seconds. But for fashion e-commerce …
If you’re shooting one collection for three marketplaces, the question isn’t “what does good product photography look like”, it’s “which platform’s rulebook wins when they conflict.” That’s what this guide is for: the actual numbers, not the general theory. The specs, side by side AmazonASOSZalandoBackgroundPure white, RGB 255,255,255White or light grey, ~RGB 240 (back image)White, …
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