There is a growing importance for sustainability in all aspects of our lives. With an EU drive for sustainability in clothing and an awareness of the need for change when it comes to fossil fuels, a recent report ended in some surprising results! More and more consumers are shopping with sustainability in mind, however, more…Read more
From June, the finance service Klarna will start sending reports to major credit agencies of customers using their services. This is a big deal for the buy-now-pay-later sector and comes ahead of a potential crackdown by authorities on this sector. Klarna has announced that it will be reporting purchases via its platform to Experian, TransUnion…Read more
With sales up 14% to £2 billion, to some people, it would appear that Boohoo is riding the wave of the shift to online shopping. These figures are far above levels seen prior to the pandemic but they hide the truth about the performance of the business. In the 12 months leading up to the…Read more
The idea of fashion following a cycle has been around for decades, whether that is mods in the sixties to low-rise jeans in the 2000s. This idea of fashion being cyclical can be broken down into five key stages: introduction, increase, peak, decline and obsolescence. Whilst the timeline for trends to re-emerge is disputed, one…Read more
How to Sell Custom T-Shirts Online | Our Top Tips T-shirts are an essential in every wardrobe, regardless of our age, gender, or identity. They’re not just a versatile item of everyday clothing either – they’re a way to show the world who we are, what we stand for, our interests, and our aesthetic. Custom…Read more
Returns set to stay due to continued Fashion consumer trends Industry news – A recent report has highlighted important trends in consumer behaviour that are influencing just how much is being purchased online and perhaps, more importantly, a growing desire to return many purchases back to the store. This is obviously a challenge for retailers…Read more
Industry News – The EU Outlines Fashion Sustainability Strategy A week ago, the European Union published a strategy to make the textile and fashion industry sustainable. The target set for this ambitious transformation was the end of this decade and with current challenges this is certainly ambitious! This strategy falls within the wider Green Deal…Read more
A Guide to Selling Vintage Clothing Online If you have an eye for fashion and a passion for days gone by, you’ve likely thought about turning your skills into a business. Thanks to social media and online retail platforms, selling vintage clothing online has become a huge trend, with thousands of vintage and thrift stores…Read more
6 benefits of ecommerce fashion product photography It’s no secret that we’re highly visual creatures, and no ecommerce store would think that it’s enough to put up a text description of their product. But when it comes to selling fashion products, high-quality photography is even more important than you think! Benefits of Ecommerce fashion photography…Read more
Promoting your clothing brand to boost online sales When it comes to marketing, few sectors are more savvy and demanding than the fashion industry. The same is true of its customers. If you wish to market a clothing brand online, you need to be aware that you are targeting an audience that is image-conscious, has…Read more
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