The fashion cycle is getting shorter

The idea of fashion following a cycle has been around for decades, whether that is mods in the sixties to low-rise jeans in the 2000s. This idea of fashion being cyclical can be broken down into five key stages: introduction, increase, peak, decline and obsolescence. Whilst the timeline for trends to re-emerge is disputed, one…

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EU Outlines Fashion Sustainability Strategy

Industry News – The EU Outlines Fashion Sustainability Strategy A week ago, the European Union published a strategy to make the textile and fashion industry sustainable. The target set for this ambitious transformation was the end of this decade and with current challenges this is certainly ambitious! This strategy falls within the wider Green Deal…

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A Guide to Selling Vintage Clothing Online

A Guide to Selling Vintage Clothing Online If you have an eye for fashion and a passion for days gone by, you’ve likely thought about turning your skills into a business. Thanks to social media and online retail platforms, selling vintage clothing online has become a huge trend, with thousands of vintage and thrift stores…

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6 benefits of ecommerce fashion product photography

6 benefits of ecommerce fashion product photography It’s no secret that we’re highly visual creatures, and no ecommerce store would think that it’s enough to put up a text description of their product. But when it comes to selling fashion products, high-quality photography is even more important than you think! Benefits of Ecommerce fashion photography…

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