Marca Studio

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What Is Model Photography?

Model photography is a cornerstone of the fashion and advertising industries. It’s more than just taking photos of people; it’s about showcasing garments, accessories, or beauty products in a way that’s aspirational, engaging, and, most importantly, saleable. Whether it’s for editorial spreads, commercial campaigns, or model portfolios, this style of photography blends creativity, technical skills …

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What Is the Best Lighting for Flat Lay Photography?

Flat lay photography has become a staple in everything from product shots and food photography to social media content and editorial layouts. At its core, flat lay involves arranging objects on a flat surface and capturing them from directly above. While styling and composition are crucial, lighting is arguably the most important technical element. It …

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The Role of Ghost Mannequin Imagery in Boosting Online Clothing Sales

In the fast-paced world of online fashion retail, first impressions matter. With customers unable to feel fabrics, try on garments, or view items from multiple angles in person, high-quality visuals have become the cornerstone of successful e-commerce. One technique, in particular, has emerged as a game-changer in the fashion industry: ghost mannequin photography. Also known …

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How to Photograph Delicate Fabrics with Ghost Mannequin Methods

Ghost mannequin photography is a fantastic technique for showcasing clothing, giving the illusion of an invisible model while highlighting the garment’s fit and shape. However, when working with delicate fabrics such as silk, chiffon, or sheer materials, extra care is needed to capture their beauty without causing damage. In this guide, we’ll share practical tips …

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The Impact of Background Choices in Ghost Mannequin Photography

Ghost mannequin photography, often referred to as the “invisible mannequin” technique, is a cornerstone of e-commerce product photography, particularly for clothing retailers. By creating the illusion of garments being worn without a visible mannequin, this method showcases the shape, fit, and details of clothing in a clean and professional manner. However, one critical yet often …

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