With sales up 14% to £2 billion, to some people, it would appear that Boohoo is riding the wave of the shift to online shopping. These figures are far above levels seen prior to the pandemic but they hide the truth about the performance of the business. In the 12 months leading up to the …
The idea of fashion following a cycle has been around for decades, whether that is mods in the sixties to low-rise jeans in the 2000s. This idea of fashion being cyclical can be broken down into five key stages: introduction, increase, peak, decline and obsolescence. Whilst the timeline for trends to re-emerge is disputed, one …
T-shirts are an essential in every wardrobe, regardless of our age, gender, or identity. They’re not just a versatile item of everyday clothing either – they’re a way to show the world who we are, what we stand for, our interests, and our aesthetic. Custom t-shirts are always in demand – but there’s a lot …
Industry news – A recent report has highlighted important trends in consumer behaviour that are influencing just how much is being purchased online and perhaps, more importantly, a growing desire to return many purchases back to the store. This is obviously a challenge for retailers of all sizes and requires them to put money and …
A week ago, the European Union published a strategy to make the textile and fashion industry sustainable. The target set for this ambitious transformation was the end of this decade and with current challenges this is certainly ambitious! This strategy falls within the wider Green Deal plan, an overarching set of objectives aimed to make …
If you have an eye for fashion and a passion for days gone by, you’ve likely thought about turning your skills into a business. Thanks to social media and online retail platforms, selling vintage clothing online has become a huge trend, with thousands of vintage and thrift stores on Facebook, Instagram, Etsy, and Shopify across …
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