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As a fashion industry standard, ghost mannequin product photography is one of our specialities. Also known as“invisible mannequin photography, this method gives the impression that the item of clothing is being worn by an invisible model.
Ghost mannequin photos are widely used in the fashion and e-commerce industry, thanks in part to their versatility. Our customers often choose to use this method in conjunction with other photo and content styles including flat lay, model photography, and fashion videography.
Posted on Google Braydon HackettTrustindex verifies that the original source of the review is Google. Great experience working with Marca Studio. The ghost mannequin images came out really well and the overall quality exceeded expectations. The whole process from start to finish was smooth, professional and easy to manage. Highly recommend for anyone looking for high-quality fashion e-commerce imagery.Posted on Google Ayesha MirzaTrustindex verifies that the original source of the review is Google. I had a fantastic experience working with Marca Studio on my ghost mannequin photography. The quality of their work is exceptional, with a fast turnaround, which made a huge difference to my timeline. A lot of my collection is in black velvet, which can be notoriously difficult to photograph well. It often loses its depth and simply reads as a flat silhouette, but they handled it beautifully. The images capture the richness and texture of the fabric, allowing each piece to retain its detail and presence. Professional, efficient, and clearly very skilled at what they do. I wouldn’t hesitate to recommend them.Posted on Google Gillian KingTrustindex verifies that the original source of the review is Google. Marca Studio has been so professional and patient when it comes to understanding what a client’s vision is. I love how the photos turn out each time and can’t thank Robert enough!Posted on Google Natalya GordonTrustindex verifies that the original source of the review is Google. Marca Studio have been absolutely amazing, creating the best quality ghost images, in such a quick timeframe aswell! Super happy with the results and will be using again!Posted on Google Miya ShergillTrustindex verifies that the original source of the review is Google. Marca Studio provided excellent ghost mannequin photography for our four items. Robert was highly responsive, professional, and accommodating. The images were delivered quickly, and the service was great from start to finish. Highly recommend!Posted on Google The Little Blazer CompanyTrustindex verifies that the original source of the review is Google. We highly recommend Marca Studio Fashion Photography. We worked with them on our ghost mannequin photography for our new adult blazer range, and the experience was excellent from start to finish. The team were incredibly accommodating, working seamlessly around our schedule and being flexible with delivery options, which made the whole process feel easy and stress-free. They were also fantastic when it came to receiving feedback — really listening, understanding our vision, and implementing changes quickly and thoughtfully. Professional, collaborative, and a pleasure to work with. We wouldn’t hesitate to recommend Marca Studio and look forward to working with them again. Ria Morgan - The Little Blazer Company® - FounderPosted on Google Oliver ThameTrustindex verifies that the original source of the review is Google. Marca Studio provide an A* service with a quick turn time around and great communication. I highly recommend!Posted on Google Romy MonaghanTrustindex verifies that the original source of the review is Google. We have worked with Marca Studio for a long time and are always pleased with their services. Our pieces are well shot with a fast turnaround and communication is easy and efficient.Posted on Google Annelouise dempseyTrustindex verifies that the original source of the review is Google. Photos look amazing incredible and fast delivery
There are some fantastic benefits for displaying your products in this way. Primarily, it allows customers to imagine how the garment would look when worn, but without the distraction of a model. The invisible mannequin provides shape to the clothes and keeps the viewers attention just on the garment.
The ghost mannequin format creates a clean, uniform and stylish presentation of each clothing item, particularly when they are viewed altogether on an e-commerce page. Additionally, ghost mannequin photography allows the customer to immediately see how a pair of jeans would fit, or a dress would flow down to the floor. It provides the customer with a more realistic view of the clothing, increasing your chances of making a sale. You don’t need to worry about backgrounds, props or models distracting from the product itself. Instead, you can create consistency across your e-commerce website and social media profiles, while also keeping in mind that invisible mannequin photography cost can vary depending on garment type and quantity, making it a scalable solution for brands of any size.
When choosing the best ghost mannequin photography, it’s important to balance quality with value. Not all providers deliver the same level of detail, editing precision, or turnaround times, which is why businesses often compare options before committing. Ghost mannequin photography costs can vary depending on garment type, complexity, and the number of images required, but investing in a skilled service ensures your products look professional and consistent across your online store.
When it comes to showcasing apparel online, both male and female mannequin styles are widely used to achieve the invisible model effect. Professional ghost mannequin photography ensures that menswear and womenswear products are presented with the same level of polish and consistency, regardless of fit or fabric. Whether highlighting the structure of a tailored men’s jacket or the drape of a women’s dress, ghost mannequin photography allows customers to visualize the garment naturally without distraction, helping your brand sell more effectively across both categories.
FAQ
Ghost mannequin photography, also known as invisible mannequin photography, gives clothing items the appearance that they’re being worn by an invisible model or mannequin. This technique gives clothing a 3D look, and allows the viewer to see the items as they would be worn but without the distraction of a model.
Ghost mannequin photography allows you to display your range of products in a uniform way, making it easier for potential customers to view them without distractions. This style of photography allows for visual consistency across your brand, a hugely important requirement for anyone wishing to sell products online. The key benefit of model photography is that it enables you to tell a story with your images. If you want to connect with potential customers on an emotional level, then having models wearing or using products is a fantastic way to do it. The models may reflect your target audience, be shown in a lifestyle shot or wear complementary items that you wish to sell as well. The majority of clients go for a combination of the two styles, and we believe this allows you to find that perfect gallery of photographs that will really enhance your brand and provide as much content as possible for each product listing. You can choose ghost mannequin e-commerce shots for your product listings to ensure consistency and allow users to see every detail, whilst adding in a mix of model photography images to tell an engaging story on your website and social media platforms. As the decision is always down to the client’s individual requirements and expectations, we would suggest speaking to our experts. It is an opportunity to work together to create a content plan that will deliver outstanding results for your business.
A typical e-commerce listing will have between 4 and 7 images of each piece. This usually consists of ghost mannequin variations, detail shots and model shots. You can of course have more or less depended on your budget. A general rule of thumb is that more images of each piece of clothing provides the customer with a better view of the listing, resulting in more sales.
Yes, if your samples are not quite the correct colour then this can be adjusted in edit.
Yes, we can provide images with virtually any background colour that you like. We also have a variety of different textured and effects backgrounds.
Yes, we have a variety of different male, female and child mannequins
Yes, you can send a specialist to the studio for the shoot if needed, although it’s not usually necessary.
Yes you’re more than welcome to brief us before the shoot, or attend in person.
Generally speaking, the price does not change. Although, if a range of clothing is particularly difficult to style then that may affect the price.
You can leave them with the studio for as long or as short an amount of time as you like, both before and after the shoot.
It differs depending on the type and size of the shoot, but a standard edit for a ghost mannequin shoot is 48-72 hours. A 24 hour editing service is available upon request.
No, 360 photography produces an interactive image that enables the viewer to rotate and view the product from 360 degrees. However, ghost mannequin photography is available in 360 format.
No, although some are more suited than others. It’s worth considering if your clothing would benefit more from being shot on a model, or on both.
Yes, and many people do. There are numerous ways to make them more exciting, for example changing the background colour or creating a GIF.
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