FLAT LAY PHOTOGRAPHY STUDIO

Flat lay photography is a form of product photography that we excel in. It involves taking a photograph of the product either from directly above or hanging. This birds-eye view of a product has been around for a long time and is extremely popular right now, particularly across social media and with markets including fashion and general e-commerce. This style of product photography shows your garments as they might look in ‘found scene’, hanging on the wardrobe or laying flat, but in tidy, stylised way. It may be you have a simple white background with no props, or a carefully designed scene to tell a story, but either way, it is an effective way to show your garments in a stylish and on-trend way. One common misconception is that flat lay photography isn’t particularly creative or exciting, but this is far from the truth. Whilst it is true that some e-commerce stores may require simple, flat lay style images, take a moment to look at your Instagram feed and you will see how effective creative flat lay shots can be. For example, a fashion designer may wish to show their latest jumper with some seasonal props or on a textured lifestyle background. Flay lay photography has some useful benefits to brands that may not be entirely apparent at first for example, this style of photography allows you to leave space on an image for a brand logo or piece of text. We truly believe flat lay photography offers our clients the ability to have unique, stylish images of their products that their customers will love. It is important that the focus for potential customers is the product itself and incorporating flat lay images into your marketing plan is key to achieving this goal.

There are numerous ways flat lay photos can be styled and shot. There are casual flat lays, neatly-laid and folded flat lays, whole-outfit flat lays and more. Experienced and creative photographers can match the ideal style of flat lay images to your brand.The key benefit of model photography is that it enables you to tell a story with your images. If you want to connect with potential customers on an emotional level, then having models wearing or using products is a fantastic way to do it. The models may reflect your target audience, be shown in a lifestyle shot or wear complementary items that you wish to sell as well. The majority of clients go for a combination of the two styles, and we believe this allows you to find that perfect gallery of photographs that will really enhance your brand and provide as much content as possible for each product listing. You can choose ghost mannequin e-commerce shots for your product listings to ensure consistency and allow users to see every detail, whilst adding in a mix of model photography images to tell an engaging story on your website and social media platforms. As the decision is always down to the client’s individual requirements and expectations, we would suggest speaking to our experts. It is an opportunity to work together to create a content plan that will deliver outstanding results for your business.

It varies, but typically an e-commerce listing will have anything between 4 and 7 images. Those are usually a variety of types of image. A front and a back shot is standard for flat lays, although we can do any amount of images you like depending on your budget.

It may vary slightly depending on the complexity of styling each garment.

Flat Lay shots can be done on any background that you like, including different colours and textures.

No, although if the clothing turns up more or less ready to shoot it’s always appreciated.

Yes, of course. It’s great to get creative with flat lays and large, wide shots with multiple products can look particularly good. These are often the types of shots that are used in hero or header imagery for a website.