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Industry news – A recent report has highlighted important trends in consumer behaviour that are influencing just how much is being purchased online and perhaps, more importantly, a growing desire to return many purchases back to the store. This is obviously a challenge for retailers of all sizes and requires them to put money and …

A week ago, the European Union published a strategy to make the textile and fashion industry sustainable. The target set for this ambitious transformation was the end of this decade and with current challenges this is certainly ambitious! This strategy falls within the wider Green Deal plan, an overarching set of objectives aimed to make …

If you have an eye for fashion and a passion for days gone by, you’ve likely thought about turning your skills into a business. Thanks to social media and online retail platforms, selling vintage clothing online has become a huge trend, with thousands of vintage and thrift stores on Facebook, Instagram, Etsy, and Shopify across …

It’s no secret that we’re highly visual creatures, and no ecommerce store would think that it’s enough to put up a text description of their product. But when it comes to selling fashion products, high-quality photography is even more important than you think! Benefits of Ecommerce fashion photography Here’s why professional fashion product photography is …

When it comes to marketing, few sectors are more savvy and demanding than the fashion industry. The same is true of its customers. If you wish to market a clothing brand online, you need to be aware that you are targeting an audience that is image-conscious, has a strong brand and product knowledge (as well …

Today’s businesses want to spend money wisely and make every expense count, which is why it can be tempting to use your own photography equipment to create images for your online clothing store. In this article, we’ll explore what professional product photography is all about, the benefits of professional clothing photography, and see if it’s …