MODEL PHOTOGRAPHY

A classic and very popular style of fashion photography, this approach involves using models to showcase your range of clothing. It offers a myriad of benefits to your brand that you may be aware of, but also some that you hadn’t thought about before. Model photography can be much more cost effective than you think and the return on investment is worthwhile. The first benefit is the ability to tell almost any story that you want and differentiate your images form the uniformity of standard e-commerce product shots. Maybe you want to have models playing a sport whilst wearing your latest range of activewear, or drinking your brand’s drinks in an exotic location? You’re only limited by your imagination (and budget) which makes for some exciting results. The next benefit is a simple one – it allows prospective customers to visualize what your products will look like when worn, as opposed to simply lying flat on a surface or on a mannequin. Research has shown that using people to show off a garment increases conversion rates, and this is linked to humans being visual by nature. The final benefit is the ability to use model photography to connect with your target customer. If you do the research, understand your target audience and design fashion shoots using appropriate models then you build a relationship and connection not found with other forms of photography. With all forms of clothing photography, you want to find that balance between using models to create exciting, engaging product photographs and not distracting the potential customer from the product you wish to sell. The way to do this is to work with an expert photography studio who will be able to explore your ideas, brand values and business goals and design a photoshoot that delivers results.