When a model showcases your range of clothing, they are representing your brand and engaging with potential customers in a way that other isn’t possible with other types of imagery. Model Photography creates aspirational feeling towards your clothing, highlights certain features and tell a story that people will want to be a part of.
It is one of the most popular fashion photography services that we offer, and we’ve developed a reputation for delivering exceptional results time and again. Thanks to our roster of models and stylists, we can work closely to select the right model and photography set for your range of clothing. A stunning combination of benefits that will transform your marketing campaign or website and ultimately boost sales.
The main benefit of shooting your items on a model is that your prospective customers can see how your clothing would look when worn before they buy it, which consumers want. Our models and hair and make up artists will get your items looking at their absolute best, and create an aspirational image for your brand.
Why shoot your model photography in a studio environment?
A wide range of backdrops – a studio provides numerous backdrops with a variety of scenery, colours and textures and purpose-built sets, including plain white and light grey backgrounds that are favoured in ecommerce shoots
Convenience – Studio shoots are more cost-effective, the photographers can work more efficiently, it’s easier to achieve a uniform look across a series of images due to the control offered by studio photography, and there is also no need to scout for locations.
As an established studio with clients across the UK, we have developed a network of models, stylists and hair and makeup artists who are at the top of their game. Our photographers coordinate each photoshoot, putting together the best team for each individual project. At every stage of the photoshoot, from the initial discussions through to post-production, we collaborate with clients to achieve the absolute best results.
We have decades of experience working with models, providing effective direction and feedback that enables them to show off your collection in all of its glory. Making sure the styling is perfect, lighting and background ticks all of the boxes and the posing is on point. We make sure all of this happens for every image, on every photoshoot, so contact us today to find out more about our model photography services.
A classic and very popular style of fashion photography, this approach involves using models to showcase your range of clothing. It offers a myriad of benefits to your brand that you may be aware of, but also some that you hadn’t thought about before. Model photography can be much more cost effective than you think and the return on investment is worthwhile. The first benefit is the ability to tell almost any story that you want and differentiate your images form the uniformity of standard e-commerce product shots. Maybe you want to have models playing a sport whilst wearing your latest range of activewear, or drinking your brand’s drinks in an exotic location? You’re only limited by your imagination (and budget) which makes for some exciting results. The next benefit is a simple one – it allows prospective customers to visualize what your products will look like when worn, as opposed to simply lying flat on a surface or on a mannequin. Research has shown that using people to show off a garment increases conversion rates, and this is linked to humans being visual by nature. The final benefit is the ability to use model photography to connect with your target customer. If you do the research, understand your target audience and design fashion shoots using appropriate models then you build a relationship and connection not found with other forms of photography. With all forms of clothing photography, you want to find that balance between using models to create exciting, engaging product photographs and not distracting the potential customer from the product you wish to sell. The way to do this is to work with an expert photography studio who will be able to explore your ideas, brand values and business goals and design a photoshoot that delivers results.
The short answer is yes, absolutely! Almost all brands that require photography go for some kind of combination of styles. This may be a mixture of model and mannequin photography, or model and flat lay photography or all three. The reason that combining styles has become so popular is that there is simply not a one size fits all approach that works. It is likely you will need at least flat lay or ghost mannequin image of an item, as well as more creative product photographs, and should be considering the use of a model too, and this requires a degree of consistency stylistically across your different images. Moving away from the more formulaic photography requirements of e-commerce stores, your business will likely wish to use creative or lifestyle shots on your website as well as across social media platforms. This is where model photography can be useful. Building up brand awareness, brand connection with customers and communicating brand identity is key to successful marketing and successfully converting customers, so model photography should be on your list. As you can see above, each style has its own benefits. By combining both model and ghost mannequin photography you can build a galllery of shots that targets the right type of customer on every sales channel and maximize your sales
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