BLOG POSTS

In the past few years, in particular, we have seen a drive towards owning online real estate, so that businesses within the retail, fashion and e-commerce fashion photography sectors can target their audiences. However, this trend has seen an increasingly competitive and challenging environment develop, leading to the cost of acquisition online rising quickly. As …

The news recently has been particularly downcast, with challenges faced by everyone in the fashion and retail industry. Whether a business working in ghost mannequin photography or one operating an e-commerce store, the cost-of-living crisis is having a real impact on every step in the supply chain. However, there are still fashion and retail brands …

At this time of year, the focus of many within the clothing photography industry, fashion, retail and e-commerce sectors is firmly set on the Christmas period. This will come as no surprise to readers of this article and sadly what will likely also not be surprising is the headline that UK consumer spending is set …

As a business with a professional interest in e-commerce fashion photography, we regularly take notice of sales forecasts and changes in consumer habits. Statistics alone don’t always tell the correct story and it is by looking at a broader, more detailed picture that we can understand where retail and fashion currently stand. The focus of …

There is a continued focus on sustainability across all industries and there are no signs of this slowing down. In fact, as a fashion photography studio in London, we’ve noticed an increase in focus from activists, customers and the fashion industry itself. Recently, people from politics and industry have been attending COP27 in Egypt and …

Sustainability and eco-friendly are buzzwords that capture the fashion world at this moment in time. No matter whether you work in fashion, manufacturing or forms of fashion photography such as ghost mannequin photography, we need to be aware of how this impacts our businesses. However, it appears there is concern by governments across the world …