BLOG POSTS

As a business with a professional interest in e-commerce fashion photography, we regularly take notice of sales forecasts and changes in consumer habits. Statistics alone don’t always tell the correct story and it is by looking at a broader, more detailed picture that we can understand where retail and fashion currently stand. The focus of …

There is a continued focus on sustainability across all industries and there are no signs of this slowing down. In fact, as a fashion photography studio in London, we’ve noticed an increase in focus from activists, customers and the fashion industry itself. Recently, people from politics and industry have been attending COP27 in Egypt and …

Sustainability and eco-friendly are buzzwords that capture the fashion world at this moment in time. No matter whether you work in fashion, manufacturing or forms of fashion photography such as ghost mannequin photography, we need to be aware of how this impacts our businesses. However, it appears there is concern by governments across the world …

Assessing the performance of major fashion brands is something every business in the industry should do. This is the case whether you’re involved in London’s fashion industry, further afield or at an international level as it helps to understand trends, challenges potential clients face and whether you need to shift approach to protect your own …

Today we’re exploring an alarming increase in fashion company failures and a significant slowdown in manufacturing affecting the UK market. Clearly, these aren’t good signals for someone working in e-commerce fashion photography but it is important to look at the trends, results and views of experts to understand what this means moving forward for everyone …

In a world where entertainment and celebrity now merge so frequently with fashion, it is no surprise that luxury brands are searching for those effective partners from other industries who can help them reach wider audiences. When we think about this, then it makes sense that two of the biggest industries, fashion and football appear …