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Assessing the performance of major fashion brands is something every business in the industry should do. This is the case whether you’re involved in London’s fashion industry, further afield or at an international level as it helps to understand trends, challenges potential clients face and whether you need to shift approach to protect your own …

Today we’re exploring an alarming increase in fashion company failures and a significant slowdown in manufacturing affecting the UK market. Clearly, these aren’t good signals for someone working in e-commerce fashion photography but it is important to look at the trends, results and views of experts to understand what this means moving forward for everyone …

In a world where entertainment and celebrity now merge so frequently with fashion, it is no surprise that luxury brands are searching for those effective partners from other industries who can help them reach wider audiences. When we think about this, then it makes sense that two of the biggest industries, fashion and football appear …

We’ve got some exciting store openings, partnerships and general fashion developments to bring you today. When it comes to clothing photography, it is so important to be aware of what’s happening in your market, so let’s see what fashion retailers, leaders and celebrities have been active in the past few months. New stores There have …

There has been an abundance of research and news stories about the links between fashion, retail and sustainability in recent months. With the EU driving forward their plans for a greener fashion industry and growing consumer focus on the subject, it is important for those working within the e-commerce fashion photography industry to stay up-to-date …

Positive reviews can have a fundamental impact on making sure traffic flows from search engines to a product or e-commerce store. A recent study of 1,000 different consumers, 7,000 reviews of products and 450,000 searches on Google found that products with a positive review saw searches rise by as much as double those without. The …