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In a world where entertainment and celebrity now merge so frequently with fashion, it is no surprise that luxury brands are searching for those effective partners from other industries who can help them reach wider audiences. When we think about this, then it makes sense that two of the biggest industries, fashion and football appear …

We’ve got some exciting store openings, partnerships and general fashion developments to bring you today. When it comes to clothing photography, it is so important to be aware of what’s happening in your market, so let’s see what fashion retailers, leaders and celebrities have been active in the past few months. New stores There have …

There has been an abundance of research and news stories about the links between fashion, retail and sustainability in recent months. With the EU driving forward their plans for a greener fashion industry and growing consumer focus on the subject, it is important for those working within the e-commerce fashion photography industry to stay up-to-date …

Positive reviews can have a fundamental impact on making sure traffic flows from search engines to a product or e-commerce store. A recent study of 1,000 different consumers, 7,000 reviews of products and 450,000 searches on Google found that products with a positive review saw searches rise by as much as double those without. The …

As more of us embrace the idea that fashion doesn’t need to be focused on London and other major capitals of the world, it is great to see that Harrogate Fashion Week is back and more popular than ever. For those who own a fashion photography studio in London or across the UK, this is …

The headline of this article is likely to surprise many readers, particularly given the array of warnings and reports detailing the struggles of retailers across the world. However, it appears that the luxury clothing and apparel market is bouncing back strongly despite continued challenges faced due to the pandemic. As professionals in ghost mannequin photography, …