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Have you ever marvelled at those immaculate photos of clothing on your favourite online stores? Those shots that show off every detail, colour and texture – making you want to buy right away. This is the magic of flat lay photography clothing. In a world where e-commerce rules, mastering this art form could be your …

Ever marvelled at a product online and felt the irresistible urge to add it to your basket? There’s an art behind that, a key player often overlooked: ecommerce photography services. This unsung hero of ecommerce businesses turns mere objects into covetable items. This blog will reveal why these services are more than just click-and-shoot. How …

Our latest assessment of the financial reports and updates from major fashion and retail brands include Under Armour, Frasers Group and Superdry. With the UK economy as a whole facing unprecedented challenges that are unlikely to change in the short term, we need to know how fashion brands are performing. This is particularly important for …

Pre-loved clothing, repair services and hiring services have been in the news almost constantly for the past few years. This is because brands are trying to find ways to tap into the growing concern of consumers about how their fashion choices impact the wider environment. Whilst there have been plenty of challenges, with brands failing …

The current state of the UK and worldwide economy isn’t stopping both major brands and smaller start-ups from exploring new opportunities. In fact, it could be seen as a key driver for those brands looking to find solutions to problems or opportunities to grow when others do not. We’ve put together a snapshot of brands …

Today’s article focuses on recent economic activity in the UK, focusing on June and July performance alongside the habits of consumers. As a fashion photography studio in London, we often reflect on fashion, retail and the broader economy because it helps inform us about potential trends or changes that could impact the service we offer. …