Positive reviews can have a fundamental impact on making sure traffic flows from search engines to a product or e-commerce store. A recent study of 1,000 different consumers, 7,000 reviews of products and 450,000 searches on Google found that products with a positive review saw searches rise by as much as double those without. The …

As more of us embrace the idea that fashion doesn’t need to be focused on London and other major capitals of the world, it is great to see that Harrogate Fashion Week is back and more popular than ever. For those who own a fashion photography studio in London or across the UK, this is …

The headline of this article is likely to surprise many readers, particularly given the array of warnings and reports detailing the struggles of retailers across the world. However, it appears that the luxury clothing and apparel market is bouncing back strongly despite continued challenges faced due to the pandemic. As professionals in ghost mannequin photography, …

The integration of technology, fashion and retail continues at pace, with H&M the latest retailer to pilot incorporating exciting technology in the customer experience. Initially available at US COS retail outlets, the aim is to offer US shoppers a seamless payment experience, improved delivery and return options and personalised styling services. That sounds like an …

For those working in the e-commerce fashion photography industry, it is never great to hear leading retailers talk negatively about potential tax legislation being implemented by the government.Recently, a combination of industry bodies and retailers have come together to try and persuade Rishi Sunak, the Chancellor to reject a potential new sales tax aimed at …

A fantastic story to share today from two of the leading fashion, design and furniture companies, H&M and Ikea parent company Ingka Group. They have begun a pilot scheme called Atelier100, focusing on designers and creatives based in London. For anyone working in a fashion photography studio or clothing photography in London and the wider …

There is a growing importance for sustainability in all aspects of our lives. With an EU drive for sustainability in clothing and an awareness of the need for change when it comes to fossil fuels, a recent report ended in some surprising results! More and more consumers are shopping with sustainability in mind, however, more …

From June, the finance service Klarna will start sending reports to major credit agencies of customers using their services. This is a big deal for the buy-now-pay-later sector and comes ahead of a potential crackdown by authorities on this sector. Klarna has announced that it will be reporting purchases via its platform to Experian, TransUnion …

With sales up 14% to £2 billion, to some people, it would appear that Boohoo is riding the wave of the shift to online shopping. These figures are far above levels seen prior to the pandemic but they hide the truth about the performance of the business. In the 12 months leading up to the …

The idea of fashion following a cycle has been around for decades, whether that is mods in the sixties to low-rise jeans in the 2000s. This idea of fashion being cyclical can be broken down into five key stages: introduction, increase, peak, decline and obsolescence. Whilst the timeline for trends to re-emerge is disputed, one …