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A jumper laid flat tells you most of what you need to know from one shot. A shoe does not work the same way. Sole, upper, heel and profile all carry information a shopper needs before they commit to buying, and a single top-down frame rarely covers it. Footwear is one of the more demanding …

AI image tools are everywhere right now, and it’s no surprise that fashion brands are asking the question: can we just generate our product photography instead of booking a studio shoot? It’s a fair question. AI tools are fast, they’re cheap, and the marketing around them promises studio-quality results in seconds. But for fashion e-commerce …

If you’re shooting one collection for three marketplaces, the question isn’t “what does good product photography look like”, it’s “which platform’s rulebook wins when they conflict.” That’s what this guide is for: the actual numbers, not the general theory. The specs, side by side AmazonASOSZalandoBackgroundPure white, RGB 255,255,255White or light grey, ~RGB 240 (back image)White, …

Most e-commerce fashion brands lose sales at the exact moment a customer scrolls past a product image that does not do the garment justice. The product is right. The price is right. The photography is not, and that single gap is enough to send a shopper back to the search results. The difficulty is that …

Fashion photography is a broad church, but shoot within the children’s and kidswear market for five minutes and it becomes clear very quickly, this is not the same as shooting adults. The differences run deeper than swapping a 25-year-old for a nine-year-old and adjusting the camera angle. There are regulations to understand, styling rules that …

Selling fashion globally is not simply a case of translating copy and shipping product. The photography that works brilliantly for a British or American audience can land entirely flat, or worse, cause offence, in the Middle East or across South-East Asia. If your brand is expanding into new territories, or already operating across multiple markets, …