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The fashion world is crowded. New labels appear every week, and shoppers bounce between dozens of tabs before choosing where to spend their money. Yet despite this competition, a huge number of brands sabotage themselves long before a customer ever reaches the checkout page. The culprit is almost always the same: weak product photography. It …

If you’re running a fashion company (or advising one) you’ve probably heard the fundamental question dozens of times: “Should we put it on a model, or just use a mannequin for the photos?” What’s what? When to choose model photography When ghost-mannequin photography is the smart move The hybrid approach Here’s the kicker, it doesn’t …

Ghost mannequin photography looks simple, until you actually try to make it look natural.Most e-commerce brands or DIY photographers learn this the hard way: creased garments, warped necklines, shadows that look like cheap cutouts. At Marca, we’ve corrected hundreds of flawed ghost mannequin projects. These are the five biggest mistakes that instantly kill your product’s …

In the competitive world of e-commerce, product presentation can make or break a sale. While live models have long been used in fashion photography, there’s a growing trend that is proving more effective at earning customer trust: the ghost mannequin (also known as the invisible mannequin) technique. This approach strips away distractions and puts the …

Fashion moves fast. One minute it’s autumn coats, the next it’s summer dresses. If your catalogue relies on endless re-shoots, you’re burning through time, money and resources that don’t need to be wasted. The smarter approach? Build a bank of adaptable base images you can reuse and rework, so your visuals keep up with the …

In today’s fast-moving fashion and e-commerce world, photography is more than just a way to showcase your products, it’s the visual language of your brand. The right photography style can communicate your values, your tone, and the kind of experience customers can expect when they buy from you. The wrong style? It can dilute your …