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Ghost mannequin photography looks simple, until you actually try to make it look natural.Most e-commerce brands or DIY photographers learn this the hard way: creased garments, warped necklines, shadows that look like cheap cutouts. At Marca, we’ve corrected hundreds of flawed ghost mannequin projects. These are the five biggest mistakes that instantly kill your product’s …

In the competitive world of e-commerce, product presentation can make or break a sale. While live models have long been used in fashion photography, there’s a growing trend that is proving more effective at earning customer trust: the ghost mannequin (also known as the invisible mannequin) technique. This approach strips away distractions and puts the …

Fashion moves fast. One minute it’s autumn coats, the next it’s summer dresses. If your catalogue relies on endless re-shoots, you’re burning through time, money and resources that don’t need to be wasted. The smarter approach? Build a bank of adaptable base images you can reuse and rework, so your visuals keep up with the …

In today’s fast-moving fashion and e-commerce world, photography is more than just a way to showcase your products, it’s the visual language of your brand. The right photography style can communicate your values, your tone, and the kind of experience customers can expect when they buy from you. The wrong style? It can dilute your …

In the world of high fashion, image is everything. For luxury brands, the way your collection is captured can make the difference between commanding attention and blending into the noise. At Marca Fashion Photography, we understand the nuances of high-end fashion, and that’s precisely why some of the most discerning brands in London and beyond …

In an industry shifting rapidly towards conscious consumption, sustainable fashion brands have a responsibility, and an opportunity, to tell a richer story. Your photography shouldn’t just show your garments. It should speak to your values, your ethics, and your why. Consumers aren’t just buying clothes anymore. They’re buying into ideals: slow fashion, local production, ethical …