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The world of e-commerce is often seen as the saviour for fashion brands, retailers and ghost mannequin photography services like us. However, the reality is far removed with continued challenges including negative results and worker strikes. By understanding the bigger picture, it helps brands like ours to develop a plan to make the most of …

The UK economy has faced some truly significant challenges over recent years and that pattern looks set to continue. In today’s article, we’re going to look at income, employment and the high street as these topics contribute directly to the performance of the UK fashion and retail market. Alongside financial data and retail performance updates, …

During a time of financial challenges, uncertainty and increasing competition it is rare for us to report on positive news across the board for fashion brands and retailers. However, we are going to this week with a range of financial updates that show a more positive outlook. As an e-commerce fashion photography service, this is …

Today we are exploring the topic of circular fashion and in particular the growing focus on repair service and solutions. As a fashion photography studio in London, it is interesting to see how major brands are collaborating on these services as it shapes the approach to photography and marketing. Whilst there is a growing focus …

One of the few success stories from the pandemic is the subsequent boom for outdoor brands as people flocked to the wider world following a period of being stuck indoors. Whilst it may seem counterintuitive for outdoors-related brands to benefit from such restrictions, they saw revenues rocket in unprecedented ways. This has meant that those …

It’s now time for our regular check-in with the major players from the world of luxury fashion and retail. At a time when brands of all sizes are facing significant challenges, it is positive to see some businesses choosing to expand, launch new products and celebrate new collaborations. For those of us working in fashion …