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Flat lay photography has become a staple in everything from product shots and food photography to social media content and editorial layouts. At its core, flat lay involves arranging objects on a flat surface and capturing them from directly above. While styling and composition are crucial, lighting is arguably the most important technical element. It …

In the fast-paced world of online fashion retail, first impressions matter. With customers unable to feel fabrics, try on garments, or view items from multiple angles in person, high-quality visuals have become the cornerstone of successful e-commerce. One technique, in particular, has emerged as a game-changer in the fashion industry: ghost mannequin photography. Also known …

Ghost mannequin photography is a fantastic technique for showcasing clothing, giving the illusion of an invisible model while highlighting the garment’s fit and shape. However, when working with delicate fabrics such as silk, chiffon, or sheer materials, extra care is needed to capture their beauty without causing damage. In this guide, we’ll share practical tips …

Ghost mannequin photography, often referred to as the “invisible mannequin” technique, is a cornerstone of e-commerce product photography, particularly for clothing retailers. By creating the illusion of garments being worn without a visible mannequin, this method showcases the shape, fit, and details of clothing in a clean and professional manner. However, one critical yet often …

Let your clothing steal the spotlight At Marca Fashion Photography, we believe your clothing deserves to shine, without distractions. That’s why our ghost mannequin photography service is taking the UK e-commerce scene by storm. Picture this: your dresses, jackets, and tees displayed in stunning 3D detail, looking effortlessly worn, with no mannequin in sight. Ready …

In the competitive world of online fashion retail, high-quality product photography is crucial for driving sales. Since customers cannot physically touch or try on items, your images must speak for you. At Marca Fashion Studio, we specialise in creating stunning visuals that not only showcase your products but also boost conversions. Here are some practical …