Marca Studio

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H&M Pilots new shopping tech in US stores

The integration of technology, fashion and retail continues at pace, with H&M the latest retailer to pilot incorporating exciting technology in the customer experience. Initially available at US COS retail outlets, the aim is to offer US shoppers a seamless payment experience, improved delivery and return options and personalised styling services. That sounds like an …

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Leading retailers warn of the impact of the online sales tax

For those working in the e-commerce fashion photography industry, it is never great to hear leading retailers talk negatively about potential tax legislation being implemented by the government.Recently, a combination of industry bodies and retailers have come together to try and persuade Rishi Sunak, the Chancellor to reject a potential new sales tax aimed at …

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Ikea and H&M announce mentor programme for designers

A fantastic story to share today from two of the leading fashion, design and furniture companies, H&M and Ikea parent company Ingka Group. They have begun a pilot scheme called Atelier100, focusing on designers and creatives based in London. For anyone working in a fashion photography studio or clothing photography in London and the wider …

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Sustainability is not a top priority for UK shoppers

There is a growing importance for sustainability in all aspects of our lives. With an EU drive for sustainability in clothing and an awareness of the need for change when it comes to fossil fuels, a recent report ended in some surprising results! More and more consumers are shopping with sustainability in mind, however, more …

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