The Benefits of Flat Lay Photography

Flat lay photography is a popular technique used in fashion photography that involves photographing items from above, arranged in a flat layout. This technique is commonly used in e-commerce, social media, and print media as it creates a unique and visually appealing look. Flat lay photography is versatile and can be used to showcase clothing, accessories, beauty products, and other items. In this article, we’ll explore the benefits of flat lay photography and how it can help your fashion business.

How to do flat lay photography the right way

Flat lay photography is a popular style of photography where objects are arranged and photographed from above in a flat, two-dimensional perspective. Here is a step-by-step guide on how flat lay photography is done:

1. Choose your background – Selecting a background that goes well with the object you are shooting is the first step in flat lay photography. You can choose between a textured and decorative backdrop or a simple white or coloured background that looks good.

2. Arrange any chosen props – It’s time to organise any props you’re using on the backdrop, if any. Work your way outward, starting with the biggest props in the middle of the frame, and filling in the spaces with smaller props as you go. Try out various compositions until you come up with something that looks and feels good.

3. Create good lighting – In order to capture anything, lighting is crucial, and when you consider how to light flat lay photography, this is no exception. To get the best lighting for flat lay photography, use as much natural light as possible when filming indoors by positioning your equipment close to a window. Use artificial lighting from a loop light to ensure your picture is well-lit if there isn’t any natural light accessible.

4. Take the shot – Once you have everything set up, it’s time to take the shot. As for the best tripod for flat lay photography, use a tripod with a horizontal column to keep the camera steady and directly above the item to create an interesting and visually appealing photograph. When it comes to the best lenses for flat lay photography, try to use a wide-angle to short-telephoto zoom lens, like the 24-70 mm or 24-120 mm these are widely considered to be excellent choices.
5. Edit the photograph – Once you’ve captured the image, it’s time to edit it to improve its aesthetic attractiveness. The colour, contrast, and saturation of the image can be changed using photo editing software. You can also add tints and effects to give the image a distinctive appearance.

Why choose flat lay clothing photography?

Here’s why this technique is so popular for online and social media fashion e-commerce stores!

• It’s easy to style – The simplicity of styling makes flat lay photos one of its primary advantages. A figure or dummy is not necessary to display your goods. A level platform, a few accessories, and your goods are all you need. This makes it an affordable choice, especially for small companies or people on a tight budget. With lay flat photography, you can produce an eye-catching picture without the use of a model who is an expert or expensive equipment.

• You capture all the details – The character and craftsmanship of your product can be beautifully captured with flat lay photos. You can show clients every feature of your goods, from the fabric’s texture to the minute details of the design, by taking photos of them from above. This is crucial in the fashion business because shoppers want to see every last element before making a purchase. You can display your goods’ excellence and emphasise their characteristics with flat lay photography.

• It’s perfect for social media – On social media, lay flat photography is very popular, especially on sites like Instagram! On a small mobile screen in a feed, this format is ideal for presenting goods in an attractive manner. By being able to post your content on social media easily, you can reach more people and raise the profile of your business by using hashtags and labelling your goods. When used to create a unified and visually appealing feed on social media, flat lay photography is especially effective.

• It’s a great way to get creative – Flat lay photography offers a lot of room for imagination. You can make distinctive and eye-catching pictures by utilising various objects, backdrops, and arrangements. By doing this, you can distinguish your company from the competition and leave a lasting impact on consumers. You are able to experiment with various styles and methods with flat lay photography to develop a look that is unique to your business.

• It creates consistency – The ability to keep a consistent aesthetic throughout all of your photos is another advantage of flat lay photography. You can give your business a unified look and feel by using the same backdrop, lighting, and objects in all of your images. This is crucial for e-commerce companies because clients expect a polished and coordinated display of your goods.

• It is versatile – Due to its adaptability, lay flat photography can be used to highlight a wide range of goods. The finest features of any product can be highlighted using flat lay photography, from apparel and accessories to cosmetics and household goods. It is especially common in the fashion business, where it is used to display complete outfits or a collection of accessories.
• It is convenient and simple – Flat lay photography is also practical. As long as you have a level surface and some objects, you can make pictures anywhere. As a result, it’s a fantastic choice for companies that need to produce material rapidly or on the go. With flat lay photography, you can easily create images for your website, social media, or print media without the need for professional models, equipment, and extensive editing.

Get to our photo studio for professional flat lay photography today

Ultimately, flat lay photography and its versatile and cost-effective techniques can help businesses showcase their products in a unique and visually appealing way. By highlighting the details of your products, maintaining consistency across your images, and allowing for creativity, flat lay photography can help your brand stand out and increase its visibility. It’s a convenient option for businesses of all sizes and can be used on a variety of platforms, from e-commerce to social media. Whether you’re a small business or a large corporation, check out Marca Studio Fashion Photography for all your flat lay photography needs, they can help you showcase your products in the most professional and attractive way.