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One of the few success stories from the pandemic is the subsequent boom for outdoor brands as people flocked to the wider world following a period of being stuck indoors. Whilst it may seem counterintuitive for outdoors-related brands to benefit from such restrictions, they saw revenues rocket in unprecedented ways. This has meant that those …
We have created multiple articles in recent times about the increasingly important topic of returns. Fashion brands, retailers and those of us working in e-commerce fashion photography have seen an explosion in consumers returning products. Whilst this does help brands appeal to customers, it is also causing a strain on supply chains and costs at …
In the world of e-commerce, presentation is everything. With more and more businesses transitioning to online sales, it’s become increasingly important to showcase your products in the best possible light. One of the most effective ways to do this is through the use of high-quality product photography. And when it comes to fashion, one technique …
Flat lay photography is a popular technique used in fashion photography that involves photographing items from above, arranged in a flat layout. This technique is commonly used in e-commerce, social media, and print media as it creates a unique and visually appealing look. Flat lay photography is versatile and can be used to showcase clothing, …
If you have an eye for fashion and a passion for days gone by, you’ve likely thought about turning your skills into a business. Thanks to social media and online retail platforms, selling vintage clothing online has become a huge trend, with thousands of vintage and thrift stores on Facebook, Instagram, Etsy, and Shopify across …
When it comes to marketing, few sectors are more savvy and demanding than the fashion industry. The same is true of its customers. If you wish to market a clothing brand online, you need to be aware that you are targeting an audience that is image-conscious, has a strong brand and product knowledge (as well …
How to Start Your Own Clothing Line Creating your own clothing line is an exciting creative process of bringing your unique vision into people’s lives and wardrobes – but getting there can be overwhelming. That’s why we’ve created this useful 10-step guide on how to start a clothing line in the UK to help you …
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