Invisible Ghost Mannequin Photography: How It Can Help Your E-commerce Business

In the world of e-commerce, presentation is everything. With more and more businesses transitioning to online sales, it’s become increasingly important to showcase your products in the best possible light. One of the most effective ways to do this is through the use of high-quality product photography. And when it comes to fashion, one technique that has become increasingly popular is invisible ghost mannequin photography.

What Is Ghost Mannequin Photography?

Invisible ghost mannequin photography, also known as hollow man photography, is a technique that creates the illusion of a product being worn by an invisible model. This is achieved by photographing the product on a mannequin, then editing out the mannequin in post-production. The result is a clean, seamless image that allows the product to take centre stage.

How Does Invisible Ghost Mannequin Photography Work?

A fashion photography method called invisible ghost mannequin photography gives the appearance that a product is being worn by an invisible model. The mannequin is removed in post-production after the object is photographed. Here is a step-by-step explanation of how to create ghost mannequin effect:

• Step 1: Set up the shoot – You must first prepare your session with a mannequin that corresponds to the item you are shooting. The apparel or item should be correctly fixed on the mannequin, which should be set up in the same way a model would stand or sit. Additionally, a tripod-mounted camera should be positioned so that it can capture the item and model from all sides.

• Step 2: Photograph the product – When everything is set up, it’s time to start shooting photos. You should photograph the item from various perspectives in order to catch all of the finer details and characteristics of the garment or accessory. To facilitate post-production editing, it’s crucial to make sure the lighting and camera settings are constant throughout all of the images. 

• Step 3: Edit the images – It’s time to move on to the post-production stage once you’ve shot all the required photographs. To do this, use an image-altering program like Adobe Photoshop to get the model out of the pictures. While there are a few various methods you can employ to accomplish this, the most popular one is to snap two separate pictures of the product on the mannequin, one with the product’s front facing the camera and the other with its back. The two pictures will then be combined using the software, hiding the mannequin, and giving the impression that the model is undetectable.

• Step 4: Finalise the images – Now you can finish editing the photos after you’ve taken the mannequin out. This includes making any alterations or touch-ups required to make the product appear its finest. To make the merchandise stick out, you might need to adjust the colours, lighting, or shadows, for instance. The images can be used on your website or other e-commerce sites once you are happy with the end product.

Why Consider Using Invisible Ghost Mannequin Photography for Your E-commerce Business?

Here are just a few reasons why using invisible ghost mannequin product photography is the best way to go for your e-commerce business in 2023.

It allows customers to see the product in action

One of the main benefits of using invisible ghost mannequin photography is that it gives consumers a clear view of the product being worn. This can be particularly useful for things like dresses or jackets that are challenging to display in flat-lay or product-only photos. Customers can gain a better understanding of how the product fits and functions by watching it in use, which may boost their trust in making a purchase.

It creates a professional, polished look

A talented photographer and post-production editor are required for the method of invisible mannequin photography. The finished pictures have a polished, expert appearance as a result, which can help elevate your business. You can demonstrate to consumers that you take your company seriously and are dedicated to giving them the best purchasing experience by spending on high-quality product photos.

It’s versatile

Invisible ghost mannequin photography can be used to promote a variety of fashion goods, including apparel and accessories. Because of this flexibility, you can design a unified look for your business regardless of the kind of goods you offer. Additionally, because the object itself is highlighted rather than a model or backdrop, the pictures can be used on a variety of websites and social media platforms.

It saves time and money

In spite of what it might seem like; using invisible ghost mannequin photography will ultimately save you time and money. In comparison to conventional fashion photography, the method uses fewer models and takes less time to set up, allowing you to capture more photos in less time. Additionally, you can get the most out of your photography expenditure because the pictures can be used on various sites.

It increases sales

Making sales is the ultimate objective of any e-commerce company. And you can do just that with the aid of top-notch merchandise photos. You can produce pictures that are both aesthetically pleasing and educational by using invisible mannequin photography, which may inspire more customers to make purchases. Customers may be more likely to picture themselves donning the product because the method enables them to see it in use, which can further increase the possibility of a sale.

Need Professional Invisible Mannequin Photography for Your E-commerce Business?

Invisible ghost mannequin photography is a method worth taking into consideration if you’re seeking to grow your online company and present your fashion goods in the best possible way. It can help boost sales and foster consumer trust in your brand by producing polished, expert images that let consumers see the product in use. Why not test it out for yourself to see the results? Contact Marca Studio Fashion Photography today to find out more about the ghost mannequin service and the variety of other fashion photography services that we offer.